Decoupled Debit, Strategies to Build Core Deposits Focus of Two Council White Papers

CUNA Councils
May 28, 2009 | COMMENTS

Learn how credit unions can successfully compete against the decoupled debit as well as how to create strategies to build core deposits that building member relations in two white papers from the CUNA Operations, Sales and Service (OpSS) Council.

The decoupled debit is an innovation within the financial services industry that allows third-party card issuers to grant debit cards to credit union members and process transactions through their member checking accounts and the automated clearing house network. “The Decoupled Debit Dilemma” examines the origins of this new product and then outlines the opportunities available to credit unions in the face of this innovation. In understanding the wants and needs of members and merchants and the appeal of the decoupled debit, credit unions can re-engineer their debit offerings to be a competitive alternative.

“Scoring at the Core: Strategies to Build Core Deposits – And Member Relations” outlines the core deposits that are at the center of credit unions’ efforts to expand wallet share and build their deposit base. The paper also looks into developing business and niche deposit products, offering the full spectrum of delivery channel access to bring in new deposits, anticipating members’ economic outlook on their deposit preferences, and pricing strategies. The paper also addresses credit unions’ competition in attracting and maintaining their core deposit base.

CUNA Council members are entitled to complimentary copies of these white papers; non-members may purchase the white papers for a price of $50 per copy.

The papers are available online in the white paper section of each council site - select the “OpSS” tab for both papers.